Admin - Internal Stakeholder Awareness email to launch Social Selling Program

Generate internal excitement and buy-in with leadership and cross functional departments when launching your social selling program

You are initiating cultural change - be proactive in managing it!  Communicate early and often, especially if this program will be new to your employees or internal stakeholders like Compliance or Sales leaders

As you're preparing to launch your program, you'll want to communicate the value of the program to your cross functional teams.  Here's a template for an email that you can send as you're gearing up to launch your program. 

Subject:

Announcing Company’s Social Media Program for _____ (insert associates, advisors, LOs, agents, etc.)

Body:

Digital transformation is happening all around us and our industry is no exception. It’s more important than ever for us to be present within the digital landscape and even more important to support our _____(insert associates, LOs, agents, etc.) with the tools they need to meet customers where they are, on social media. 

We are excited to share that we are officially partnering with Denim Social to launch Company’s first associate social media program. Through Denim Social,  _____(insert associates, LOs, agents, etc.) will have access to our own thought leadership, insurance industry social content, and content scheduling tools that will help establish  _____(insert associates, LOs, agents, etc.) more consistently and compliantly on social media. 

We will be offering this program to a select group of _____(insert associates, LOs, agents, etc.) and will be sharing program updates and successes with you as the program progresses.

We appreciate your support in helping our agents understand the value of social media as a powerful business-building tool.