What Images and Videos can be Published through Denim Social?

Facebook, Instagram, LinkedIn, and Twitter have specific requirements for images and videos and the amount of images and videos for a post.

It can be time consuming searching for the perfect image to share on social media only to find out the image isn’t sized correctly for the social network you’re posting to. This becomes more of a problem if you’re planning on sharing video due to the time, effort, and cost of producing video content for social media. Facebook, LinkedIn, Instagram, Twitter, and all other social networks have different standards on the type of image and video files that can be published to their platform. 

Here at Denim Social, we have created this guide to help you navigate the world of images and videos when publishing through the Denim Social Platform. We will continue to update this as functionality is added to the platform. You don't need to memorize this guide because our Compose screen will tell you if the image or video you're using isn't sized correctly for the social network you're publishing to. This will allow you to quickly update the files and publish your engaging social post!

If you're looking for a full guide on social media imagery beyond Denim Social, such as cover photo and profile image guidance, check out the Up-to-Date Social Media Sizing & Resource Guide article on our website.  

What is Aspect Ratio?

Aspect ratio is often the cause of a social network not allowing media to be shared through Denim Social. This term defines the proportional relationship between an image or video's width and height. We encounter aspect ratio each and every day without even realizing it when we look at our computer screen, TV, or the phone in our hand.

Aspect ratios are written as formulas of width to height, like 9:16. A square image that is 500px x 500px has the same width as it does height and so the aspect ratio would be 1:1. 

If we look at Instagram below, it has a minimum aspect ratio of 4:5 (0.80) for both images and videos. This means that an image 2000px x 2500px (2000 / 2500 = 0.80) could be published to Instagram. However, an image 2000px x 2600px (2000 / 2600 = 0.77) could not be published. The second image is too tall in proportion to the width which brings the aspect ratio lower than the minimum allowed amount.

Facebook

  • Images

  • Maximum image count: 10
  • Maximum file size: 10MB 
  • Recommended Dimensions:  1200 X 630
  • Maximum Dimensions: 6012 X 6012
  • Aspect Ratio: No aspect ratio requirement
  • Formats: JPEG, PNG, GIF

  • Videos

  • Maximum video count: 1
  • File Size: Max 104.9 MB
  • Recommended Dimensions:  1920 X 1080
  • Maximum Dimensions: 1920 X 1920
  • Aspect Ratio: Between 9:16 and 16:9
  • Minimum/Maximum Duration: 1 sec / 240 mins
  • Formats: MP4, MOV

Instagram

  • Images

    • Maximum image count: 10
    • Maximum file size: 8MB 
    • Recommended Dimensions: 
    • 1080 X 1080 (square)
    • 1080 X 1350 (4:5)
    • 6012 X 6012 Maximum
      320 Minimum
    • Aspect Ratio: Between 4:5 and 1.91:1
    • Formats: JPEG, PNG

  • Videos (will be sent as a Reel)

    • Maximum video count: 1
    • Maximum File Size: 104.9MB
    • Recommended Dimensions:
      • 1080 X 1080 (square)
      • 1080 X 1350 (4:5)
    • Maximum Width: 1920px
    • Aspect Ratio: between 9:16 and 16:9.
    • Minimum/Maximum Duration: 3 secs / 60 secs
    • Formats: MP4, MOV
    • can include up to 20 mentions
    • Compression: Frame rate should be between 23-60 FPS, and video codec should be HEVC or H264.
  • Carousel Requirements:

    • Maximum Assets: You can attach up to 10 images or videos.

    • Maximum Video Size: Videos attached should not exceed 104.9 MB.

    • Aspect Ratio: When attaching mixed media, the minimum aspect ratio of a photo or video should be 4:5, and the maximum aspect ratio should be 1.91:1.

    • Video Duration: Videos should have a minimum duration of 1 second and a maximum duration of 60 seconds.

    • Supported Formats: mov, mp4.

    • Thumbnail Selection: You are required to select a thumbnail from video frames only.

  • Story Requirements

    • No Message: Stories do not allow captions, first comments, or media mentions.

    • Size: Images should be maximum 8 MB, and videos should be maximum 100 MB.

    • Aspect Ratio: Both images and videos should maintain an aspect ratio of 9:16.

    • Duration: Videos should have a minimum duration of 3 seconds.

    • Supported Formats: Images - jpeg, Videos - mov, mp4.

    • Music, links, polls, stickers etc. can only be added natively

LinkedIn Personal

  • Images

    • Maximum image count: 9
    • Maximum file size: 8MB
    • Recommended Dimensions: 1200 X 630
    • Max Dimensions: 6012 X 6012
    • Aspect Ratio: No Aspect Ratio Req
    • Formats: JPEG, PNG, GIF

  • Videos

    • Maximum video count: 1
    • File Size: Max 104.9MB 
    • Recommended Dimensions: 1920 X 1080
    • Maximum Dimensions: 1920 X 1920
    • Aspect Ratio: Between 9:16 and 16:9
    • Minimum/Maximum Duration: 3 secs / 10 mins
    • Formats: MP4, MOV

LinkedIn Company

  • Images

    • Maximum image count: 9
    • Maximum file size: 8MB
    • Recommended Dimensions: 1200 X 630
    • Max Dimensions: 6012 X 6012
    • Aspect Ratio: No Aspect Ratio Req
    • Formats: JPEG, PNG, GIF

  • Videos

    • Maximum video count: 1
    • File Size: Max 104.9MB 
    • Recommended Dimensions: 1920 X 1080
    • Maximum Dimensions: 1920 X 1920
    • Aspect Ratio: Between 9:16 and 16:9
    • Minimum/Maximum Duration: 3 secs / 10 mins
    • Formats: MP4, MOV

Twitter

  • Images

    • Maximum image count: 4
    • Maximum file size: 5MB
    • Recommended Dimensions: 1200 X 675px
    • Max Dimensions: 6012 X 6012px
    • Aspect Ratio: No Aspect Ratio Req
    • Formats: JPEG, PNG, GIF

  • Videos

    • Maximum video count: 1
    • File Size: Max 104.9MB
    • Recommended Dimensions: 1920 X 1080
    • Maximum Dimensions: 1920 X 1920
    • Aspect Ratio: Between 9:16 and 16:9
    • Minimum/Maximum Duration: .5 secs / 140 secs
    • Formats: MP4, MOV
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